Search Engine and Social Media Marketing: Essentials for Business Owners to Know

 Let's assume for a moment that you own a business and want to go about getting people to find it online via search engines. And we'll also assume that you want to promote awareness about your business via social media venues such as Facebook, Twitter, Pinterest, LinkedIn, Google+, etc. It is all-too-easy to become immersed in the sea of acronyms and conflicting information related to search engine optimization (SEO), search engine best smm panel  (SEM), and Social Media Marketing (SMM). Often, freelancers and self-proclaimed marketing "experts" even misuse the terms and take important concepts out of context. Add to it the fact that Google endlessly changes their algorithms that determine search engine rankings, and from one month to the next the applicability of the information changes. For the non-technical business owner whose goal it is to spend hard-earned money on a well-targeted campaign for online success, the whole mess of terminology and conflicting information can be exasperating-- and perhaps even intimidating.

Let's put it all into relatively plain language that any beginner can grasp. If a word or two eludes you, don't worry too much. You'll get the overall concept. Once you have the basics down pat, you can "graduate" to learning more about each topic in more detail.

Here we go:

Search Engine Optimization, called "SEO", is a preparatory process of making your website "optimized" for the search engines to properly index the content. When we optimize content for the web, there are some "rules of thumb" that we follow, and there are some absolutes that we follow as prescribed by Google's own "best practices" standards which Google is kind enough to publicly make available to anyone who cares to do it right. Doing it right is affectionately referred to as "white" hat SEO. Doing it wrong or with the purpose of manipulation and/or exploitation is labeled as "black" hat SEO, much as white and black were colors of hats used in old western movies to represent "good guys" and "bad guys" respectively.

PREPARING the site for proper indexing via proper SEO is the first step in effectively marketing the site. As recently as the year 2010, SEO and SEM were lumped together collectively under the term "SEO", but since that time, the two disciplines have really come into their own respective realms of strategies, techniques, and methods. SEO is "passive" but essential to the marketing process. It's very important that a website is optimized well, but not "OVER-optimized", which is a term used to describe sites that are intended to manipulate search engine results.