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4 Brand-Building Tips on Using Instagram for Your Business

 One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads.


However, many people are left scratching buy Instagram views heads when it comes to marketing with Instagram.


Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food - but how can it tie into business? And should it?


With the speed of which Instagram is growing, don't underestimate its value to boost your brand and marketing efforts.


It has grown into an incredibly valuable marketing platform and even though the 18-29 year old's are still prevalent users, the higher age groups are catching on and catching up fast.


Some 2018 Instagram stats from Sprout Social are telling:


• 7 out of 10 hashtags on Instagram are branded


• 80% of users follow a business on Instagram


• 65% of top-performing Instagram posts feature products


If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:


1. Use Hashtags Wisely


You don't need to cram every hashtag you can think of in one post, but you do need at least a few.


A hashtag is the # sign followed by descriptive words about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending at the time.


When a user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.

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