Almost all digital marketing blogs, technology forums and discussion boards were abuzz with news about social media and how it is the next big thing in marketing. It did indeed make a mark, lived up to the hype, and now it is here to stay. Today, it is an integral part of any digital marketing strategy. A few years back, staunch marketing gurus were instagram panel about the whole social idea and placed their bets on the tried and tested traditional approaches. Some even considered social media to be another overhyped fad that would generate buzz in the beginning, and die down gradually. But then, there were some that foresaw the immense potential that it could bring. They were optimistic about leveraging it to the greatest advantage. Cut to present day, almost every business now has a Facebook page, a Twitter account and a presence on other popular social media sites. The word about social media's reach is spreading fast and marketers are leaving no stone unturned to ...