And then there are the entrepreneurs that look closely at both the business aspect of things and the social aspect of things. Whilst making a change in modern society, they will also look closely at creating earnings. This is a critical technique and it may be even preferable to carry out this approach than an extreme form of either business or social entrepreneurship. It is due to the fact that if you concentrate a large amount on the social and environmental side of things, you could wind up having insufficient money to do anything else. In contrast, if you aim so much on the business and material side of things, you could find yourself losing concentration and priority over the greater good. Another thing appealing with regards to social entrepreneurship and the greater good is that it certainly is great for marketing. In the event that the mass media finds a company moving in the direction of favorable environmental and societal impact, the company is going to acquire more favora